More in Business:
- Owner of Citrus Heights’ oldest salon looks to pass on talent to next generation November 27, 2021
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- New owners work with city to revitalize Auburn Blvd strip mall November 21, 2021
Sentinel staff report–
Amid early Black Friday deals and supply shortages this year, consumers are being encouraged to again “shop small” this Saturday as part of a 12th annual Small Business Saturday campaign.
“Excitement is building among consumers and small businesses ahead of the holidays, with 63% of small business owners surveyed reporting that they are preparing for a bigger holiday shopping season than last year despite supply chain shortages and other challenges due to the pandemic,” Elizabeth Rutledge, Chief Marketing Officer at American Express, said in a Nov. 15 news release. “It’s so important to support our favorite small businesses not only on Small Business Saturday but throughout the holiday season and all year long.”
Small Business Saturday began in 2010 as an initiative heavily promoted by American Express, designed to encourage consumers to support small, local businesses in their communities. It is now sponsored by a wide coalition of organizations and businesses, falling on the day after Black Friday each year.
The City of Citrus Heights promoted Small Business Saturday last year and has continued a “Love Local” campaign that was launched during the pandemic to encourage shoppers to support local businesses. An interactive map on the city’s website invites residents to snap a “shopping selfie” or a photo of a “Love Local decal” seen around town.
The city says photos submitted to LoveLocal@CitrusHeights.net may be shared on social media and posted on the city’s map.
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