By Sara Beth Williams–
A juice and ice cream shop focused on natural and healthy fruit juice and sweet treat options has opened in the Sunrise Village shopping center.
International fruit-juice shop Juice Time opened Jan. 1 in between Starbucks and Firehouse Subs on the southern end of Sunrise Village, employees said last week.
Juice Time, which goes by Aseer Time internationally, focuses on offering customers healthy fruit juice drinks, smoothies, other sweet treats, and ice cream with natural fruit ingredients, according to its menu. Hours listed online say the store is open from 12 p.m. to 10 p.m. though an employee said the store opens at 11 a.m.
A grand opening ribbon cutting is expected to take place on Feb. 7 according to the Citrus Heights Chamber of Commerce.
Originating in Kuwait in 2011, Aseer Time has grown into a global franchise with over 470 branches across the Middle East, Europe, and North America. Their offerings include smoothies, ice creams, and other desserts, and they operate under the Aseer Time Group, which encompasses multiple brands such as Papa Kanafa and Burgerat.
The Sunrise Village has seen several businesses come and go in recent years, including the departure of fabric giant JOANN as the company shuttered hundreds of stores across the nation following bankruptcy.
In spite of the closure of JOANN, several other new tenants are expected to come to Sunrise Village, including Pinkberry, which is expected to open this summer, and Nothing Bundt Cakes, which is expected to open in 2026, according to an update from Clement.
Grocery Outlet also has plans to open in the building that formerly held Rite Aid, but no anticipated date of opening was immediately available.
The new Juice Time is located at 7887 Madison Ave.
