By Sara Beth Williams–
A new discount grocery store is set to open in the Sunrise Village Shopping Center at the beginning of April.
In a recent social media post, Grocery Outlet announced it is “coming soon” to 5409 Sunrise Blvd., at the corner of Sunrise Boulevard and Madison Avenue.
The new “South Citrus Heights” Grocery Outlet is scheduled to celebrate its grand opening on April 2, according to the store’s online post.
The grocery chain is known for offering name-brand groceries and specialty items at steep discounts, often ranging from 40 to 7o percent below traditional retail prices, the company says.
According to the announcement, shoppers can expect a wide selection of fresh produce, everyday staples like eggs and milk, and a range of NOSH products, an acronym the company uses to describe natural, organic, specialty, or healthy items.
Grocery Outlet operates under an independent operator model, with locally based owners managing individual stores. Currently, another independently owned store in Citrus Heights is located at 6059 Greenback Ln. on the corner of Greenback Lane and Auburn Boulevard.
The revamped Sunrise Village shopping center has seen multiple new tenants over the last couple of years, including Club Studio Fitness, Pinkberry, Nothing Bundt Cakes, and most recently, Juice Time, an international juice and ice cream shop, which opened in January.
More new tenants have plans to open, with “Coming Soon” signage posted in the southwest corner of the plaza for a new nail salon and a new beauty professionals collective.
Amazon Fresh also opened a brick-and-mortar grocery store in late 2024, but the location is expected to shutter after the company announced that all of its brick-and-mortar stores were shutting down.
The new Grocery Outlet is located at 5409 Sunrise Blvd.
