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Tuesday, May 30, 2023

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Firehouse Subs set to open in Citrus Heights next month


Firehouse Subs
Firehouse Subs will be located next to Starbucks at the corner of Sunrise Boulevard and Madison Avenue. // CH Sentinel

By Mike Hazlip–
Citrus Heights is slated to get a new sandwich shop next month, with Firehouse Subs on track to become the second tenant in a new building at the Sunrise Village shopping center.

The location at 7887 Madison Ave. will occupy an anchor space at the opposite end of the building from the recently opened Starbucks. The building was constructed after demolition of the Coco’s restaurant that originally occupied the site.

Jose Quintero, franchise owner for the local Firehouse Subs, told The Sentinel he is aiming for an opening date between July 17-28. Permit delays have pushed back the opening date, Quintero said. He is now waiting on SMUD to install a meter.

“I’m excited to bring the brand to Citrus Heights,” Quintero said, describing a free sandwich offer for the grand opening. “Hopefully this has lines out the door!”

The Florida-based restaurant chain has over 1,200 locations, with each typically featuring firefighter-themed interiors. Menu options include various hot and cold sub sandwiches, promising “a winning combination that satisfies ravenous appetites and the value-conscious alike.” The restaurant’s Roseville location has earned a 4-out-of-5 stars average rating from reviewers on Yelp.

Firehouse Subs was founded in 1994 by brothers Robin and Chris Sorensen, both firefighters, according to the company’s website. A November 2021 release by the company shows the Sorensen’s sold the business to the Canada-based Restaurant Brands International, owner of Burger King, Popeyes, and Tim Hortons, for $1 billion.

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