By Sara Beth Williams–
A traditional and long-standing gift shop, which has resided inside Sunrise Mall for decades, is slated to close later this summer.
Mark’s Hallmark Shop sales associates Lena Khatcherian and Kathy Bordenkircher both confirmed Sunday that the store will be closing by the end of July but said the July premiere of 2025 Christmas ornaments will still take place, on a smaller scale.
Khatcherian and Bordenkircher said the store has a strong base of customers who return consistently over time, but that the store has been struggling since 2024, and particularly struggling since the closure of Macy’s, which resulted in lost foot traffic, Bordenkircher said.
“I’ve never seen as many ornaments left on the day after Christmas as there were last year,” said Bordenkircher, who herself is an avid ornament collector. Bordenkircher added that Hallmark’s website is also a resource where people can order merchandise and have it shipped to local stores—or their home instead.
“It’s sad; it’s a really good store,” said Khatcherian, who has only been working at the store since October.
Mark’s Hallmark specializes in unique seasonal and year-round gifts, gift wrap, greeting cards, and exclusive Keepsake Christmas ornaments. Currently, most merchandise has been marked at 20 percent off, except exclusive new 2025 merchandise. Neither sales associate could confirm if and when discounts were expected to increase.
Bordenkircher said the Hallmark store, in some form, has existed inside Sunrise Mall since the 1970s. First, as a camera store, and then as a store that sold both cameras and accessories, along with greeting cards and other unique gifts, before becoming just a Hallmark store. A second Hallmark store also resided in the mall but closed long ago, Bordenkircher said.
Hallmark stores are owned and operated by franchise owners and often take on the name of the person who owns the stores. Bordenkircher said there are other Mark’s Hallmark stores in Roseville and multiple in the Bay Area, but there are numerous Hallmark stores under different franchise owners. The nearest Mark’s Hallmark is located at 1850 Douglas Blvd.
Mark’s Hallmark inside Sunrise Mall is currently open from 11 a.m. to 6 p.m. Monday through Saturday and 12 p.m. to 6 p.m. on Sundays.
