Sentinel staff report–
The latest restaurant to open in a shopping plaza undergoing major renovation on the northwest corner of Sunrise Boulevard and Madison Avenue announced its opening on Tuesday, Oct. 25.
Firehouse Subs is located next to Starbucks in a new commercial building in Sunrise Village. The restaurant offers a variety of firefighter-themed sandwiches, soups and salads, with interior decor including firefighter hats and a large image of Citrus Heights City Hall with a Metro Fire truck in front of it.
Menu offerings include the popular “Hook & Ladder,” a hot sub sandwich with smoked turkey breast, Virginia honey ham, Monterey Jack cheese, lettuce, tomato, and onion, accompanied by a pickle slice on the side. The “Firehouse Meatball” sub sandwich includes meatballs, provolone, and Italian seasoning — also offered in a “Sweet & Spicy” variety.
Several salads are also offered, along with sides of macaroni and cheese, soup, chili, brownies, and other items. Catering options include platters and box lunches.
Firehouse Subs was founded in 1994 by brothers Robin and Chris Sorensen, both firefighters, according to the company’s website. A November 2021 release by the company shows the Sorensen’s sold the business to the Canada-based Restaurant Brands International, owner of Burger King, Popeyes, and Tim Hortons, for $1 billion.
The Florida-based restaurant chain now has over 1,200 locations, with each typically featuring firefighter-themed interiors. The company is also known for charitable giving to first responders through its Firehouse Subs Public Safety Foundation.
The Citrus Heights location was formerly home to a Coco’s restaurant, which was demolished as part of the current renovations occurring at Sunrise Village. Hours for the new restaurant are 10:30 a.m. to 9 p.m. daily, according to a news release.
The shopping center at the northwest corner of Sunrise Boulevard and Madison Avenue has seen ongoing development beginning last year with JoAnn’s moving into a new space at the center last March. The middle section of the center that was formerly home to JoAnn Fabrics is now under construction with much of the parking lot fenced off and heavy equipment at the site.
Existing businesses at the center are all undergoing a face-lift as part of the project. A new unconfirmed grocery store will also join several new tenants in the plaza, according to leasing information. A City Sports gym will also be occupying a 36,000-square-foot space next to Rite Aid, although an opening date has not been announced.