Off-road specialty shop eyeing vacant building in Citrus Town Center

Updated Jan. 18, 2:13 p.m.–
By Mike Hazlip— A business specializing in off-road equipment and installation is seeking to become a new tenant in the Citrus Town Center, according to a recent announcement.

Information posted to the Citrus Town Center website shows Off Road Warehouse is opening soon, but a date is not given. The specific location was also not listed, but the shop will reportedly be located in the former Rite Aid building at the corner of Sunrise Boulevard and Arcadia Drive.

Sunrise Marketplace Executive Director Kathilynn Carpenter told The Sentinel on Thursday that Off Road Warehouse is looking at opening in the former Rite Aid building, but questions remain over the city’s ban on automotive use businesses in the MarketPlace. Sunrise MarketPlace is a business improvement district encompassing hundreds of businesses in the Sunrise-Greenback commercial corridor, including the Citrus Town Center.

The City Council approved an “overlay ban” on automotive use businesses within the bounds of Sunrise MarketPlace in October of 2022, The Sentinel previously reported. The ban came after a property owner submitted plans to build a car wash and gas station at the site formerly occupied by Marie Callender’s and China Buffet.

Related: Citrus Heights approves overlay ban on gas stations, car washes near mall

According to the company’s website, Off Road Warehouse first started in 1973 and currently has five California locations, none of which are in Northern California. Additional locations are open in Nevada, Georgia, and Arizona.

Current warehouse locations offer equipment to upgrade four-wheel-drive vehicles from brands such as Yukon, Icon, Impact, and ARB, the company’s website shows. The business advertises protection for the vehicle along with tires, wheels, and lighting and electrical equipment. Upgrades to the drivetrain and suspension are also offered on the website.