
By Sara Beth Williams–
Citrus Heights Areas 7-8-9 President Bill Shirley confirmed Friday that a representative from Ethan Conrad Properties will be speaking at an upcoming CHASEN monthly meeting regarding the proposed amendment to the Sunrise Tomorrow Specific Plan.
In a December letter shared with The Sentinel by Shirley, Brian Holloway requested to speak to the largest combined Neighborhood Area association in the city to discuss the proposed amendment prior to the company’s presentation to the City Council on Jan. 22.
Holloway plans to present the general concept of the plan and said the proposed amendment to the Sunrise Tomorrow Specific Plan will “bring the Sunrise Mall back to an active and viable retain complex.”
Holloway emphasized that the company is “very interested in receiving Neighborhoods 7, 8 & 9’s thoughts, comments and suggestions regarding the proposed amendments.” Holloway also said he would make himself available to “answer questions and listen for our neighbor’s responses.”
The next meeting with CHASEN is scheduled to take place on Jan. 21 at Foundation Christian Church at 7 p.m. Foundation Christian Church is located at 7800 Wonder St.
Ethan Conrad Properties will also speak to the City Council regarding the proposed amendment, where a general concept of the plan will be presented “for a discussion matter only,” Holloway said.
The Sunrise Tomorrow Specific Plan is a 147-page document that serves as a guideline for development of the mall property. According to online documents submitted by Ethan Conrad Properties, the proposed amendment supports multiple General Plan policies from the city, including preserving individual neighborhoods and promoting a prosperous business community, promoting new development, and maintaining the economic strength of retail centers by focusing retail activities at major intersections.
Both the proposal and the developer have received criticism.
According to local news outlets, Real estate mogul Ethan Conrad of Ethan Conrad Properties, who owns multiple properties in the Sacramento region, has recently been accused of sexual battery by three unidentified women. Conrad denies all charges against him.
In a phone call with The Sentinel, Citrus Heights Historical Society President Larry Fritz called the discussion forthcoming at the next City Council meeting “a true test” for the city.
“If Citrus Heights was still unincorporated, I think the county would have approved this proposal without thinking. I’m hopeful that the people will hold out for something better than what Conrad is proposing,” Fritz said.
Citrus Heights Communications Officer Marisa Brown said that aside from submitting public comments online or in person, residents can submit comments regarding the amendment proposal via an online feedback form. All comments will be included in the Staff Report, regardless of whether they were submitted back in November or more recently.
These comments will not be read aloud, as public comments are, but will be given directly to City Council members in a staff report. Comments can be submitted up until Jan. 16 so that they may be included in the City Council’s staff report, which releases the Friday prior to City Council meetings.
The next City Council meeting will be held Jan. 22 at Citrus Heights City Hall beginning at 6 p.m. Citrus Heights City Hall is located at 6360 Fountain Square Drive.
Citrus Heights Areas 7-8-9 President Bill Shirley confirmed Friday that a representative from Ethan Conrad Properties will be speaking at an upcoming CHASEN monthly meeting regarding the proposed amendment to the Sunrise Tomorrow Specific Plan...
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