By Sara Beth Williams–
A popular frozen yogurt chain is now open in Sunrise Village after months of delays.
Pinkberry officially opened on Oct. 2 according to staff, and is located in between Teriyaki to Go and Sourdough & Co.
Crew member Gabriella Macugay, who transferred from the Pinkberry location in Folsom, said the shop has had a lot of business since its opening last week.
“A lot of people were waiting for us to open,” Macugay said.
Previously the owner had anticipated opening the shop in July, and then in August, but the shop remained dark and vacant. In an update in September, the business owner said he was working things out with SMUD and hoped to open the shop after the first of October.
Sunrise MarketPlace Executive Director Kathilynn Carpenter confirmed that Pinkberry used to occupy a space next to Chipotle at 5855 Sunrise Blvd, on the corner of Sunrise Boulevard and Macy Plaza Drive in the Target shopping center. Carpenter could not confirm a closing date for the former location. According to Yelp reviewers, the former Pinkberry location opened in July of 2010.
Multiple businesses have opened within the last year at the shopping center, including Club Studio Fitness, Amazon Fresh, and Nothing Bundt Cakes. Future tenants with plans to open soon include Grocery Outlet and Juice Time. Pinkberry joins a host of established businesses including Olive Garden, See’s Candies, Wienerschnitzel and The Habit.
The frozen yogurt franchise surged in popularity in the early 2000s, but encountered difficulty with over-expansion and high competition from other frozen yogurt eateries, and the company closed several locations throughout the country beginning in 2015 according to multiple online reports.
Pinkberry is located at 5437 Sunrise Blvd.
