By Sara Beth Williams–
A public hearing is scheduled to take place during the upcoming Aug. 14 City Council meeting to discuss approval of a Letter of Public Convenience and Necessity submitted by Amazon Fresh requesting two alcoholic beverage licenses.
According to the city, Amazon Fresh submitted a Letter of Public Convenience and Necessity for a request for Type 21, off-sale general, and Type 86, instructional tasting, Alcohol Beverage Control (ABC) licenses for review on July 15.
A Letter of Public Convenience and Necessity (PCN) is required when a business applies for certain types of alcohol licenses in areas where the number of existing licenses exceeds a state-determined threshold.
According to the city, Amazon Fresh is requesting an alcohol and beverage license in the same vicinity where nine other locations already operate with alcoholic beverage licenses. The number of alcohol licenses in the same area exceeds ABC’s standards, which equal one per 2,000 capita. After review, the city determined that three of the nine locations less than one mile from the vicinity are grocery stores or department stores, and only one is a liquor store.
According to the agenda packet, the grocer’s proposal includes an instructional tastings license. Instructional tastings are proposed to be held in-store “in a designated alcohol sampling area” for customers 21 years and older. Tastings will be led by grocery employees or staff certified in accordance with ABC’s Responsible Beverage Service training program, the city said.
The city also stated that the proposal has already been reviewed by the Citrus Heights Police Department, and the Sunrise MarketPlace Board of Directors. According to the agenda packet, the Police Department has found no concerns, and Sunrise MarketPlace submitted a letter of support “emphasizing the benefits to the existing shopping center.”
The new grocery store is proposed to open at 5425 Sunrise Blvd. and will offer a wide assortment of “national brands and high-quality produce, meat, and seafood,” as well as a range of prepared foods made fresh in store every day.
Construction has been ongoing on the 38,000-square-foot building that was formerly occupied by JoAnn’s Fabrics, according to prior reports. JoAnn’s Fabrics moved over to an adjacent building in the same shopping center.
The next Citrus Heights City Council meeting will take place Wednesday, Aug. 14 at 6 p.m. at City Hall. Citrus Heights City Hall is located at 6360 Fountain Square Drive.
A public hearing is scheduled to take place during the upcoming Aug. 14 City Council meeting to discuss approval of a Letter of Public Convenience and Necessity submitted by Amazon Fresh requesting two alcoholic beverage licenses.
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