By Sara Beth Williams–
A public hearing is slated to be held on April 23, during which Ethan Conrad Properties will present a proposal requesting amendments to the Sunrise Tomorrow Specific Plan before the Citrus Heights City Council, the city recently announced.
The proposal was originally scheduled to be presented to the City Council in November 2024, and again on Jan. 22, but was postponed twice. According to the city’s April 2 announcement regarding a public hearing, the April 23 agenda item “will proceed as scheduled; it is not subject to cancellation or postponement unless initiated by the city.”
The proposal submitted by Ethan Conrad Properties outlines adjustments to the Sunrise Tomorrow Specific Plan—originally approved by the City Council in 2021—that would directly impact the redevelopment of the Sunrise Mall property.
In an effort to gather community feedback and support for the proposed amendment, real estate mogul Ethan Conrad, CEO of Ethan Conrad Properties, spent January and February presenting his proposal, referred to as “Sunrise Tomorrow Evolution,” to various Citrus Heights Neighborhood Area groups.
Last year, Citrus Heights City Councilmember Tim Schaefer visited Belmar Mall with the Sacramento Area Council of Governments (SACOG) and shared findings with the City Council about the mall’s revitalization success. He cited Belmar as a potential model for what the Sunrise Mall property could one day become.
From April 3 through April 5, the City Council and city staff visited Colorado, on a study mission to the Belmar Shopping District—a downtown-style mixed-use area that was transformed from a defunct mall, similar to the current Sunrise Mall. Council and staff presented findings from the trip during the April 9 City Council meeting, stating that the 22-block district felt “warm and friendly.”
“That’s truly what we’re looking to build here, people coming from other parts of the region can enjoy our restaurants, and we can enjoy their revenue,” Schaefer said during the Council meeting on April 9, comparing the visit to Belmar with the potential future for the Sunrise Mall property.
The city says it is “encouraging community participation” in the review process of the proposal from Ethan Conrad Properties. For more information on the Sunrise Tomorrow Specific Plan amendment proposal and to provide feedback, visit www.sunrisetomorrow.net.
The public hearing will be held in the Citrus Heights Council Chambers at 6 p.m. during the City Council meeting on April 23.
Ethan Conrad Properties’ full proposal can be viewed online here.
City Hall is located at 6360 Fountain Square Drive.
Want to share your thoughts on the proposed development of Sunrise Mall? Click here to submit a letter to the editor.
A public hearing is slated to be held on April 23, during which Ethan Conrad Properties will present a...
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