Sentinel staff report–
Shoppers are being encouraged to “shop small” this Saturday for the 13th annual Small Business Saturday campaign.
Started in 2010 as an initiative heavily promoted by American Express, Small Business Saturday is designed to encourage consumers to support small, local businesses in their communities. It is now sponsored by a wide coalition of organizations and businesses, falling on the day after Black Friday each year.
SCORE, a nonprofit offering local small business training events and mentorship in Citrus Heights and nationwide, is one of many supporters of Small Business Saturday, with it’s CEO, Bridget Weston, calling the campaign “economic patriotism at its best – a day when buying gifts for your loved ones or visiting a locally-owned restaurant supports jobs and builds thriving communities.”
In a Nov. 22 news release SCORE said having strong year-end sales are critical for small businesses to survive, and also said businesses are facing growing challenges due to inflation and other economic factors.