By Sara Beth Williams–
A new arcade family entertainment and gaming company has purchased the former Sunrise Rollerland for $3.5 million.
Advisor and Senior Vice President of eXp Commercial Tony Wood announced over the weekend that Arcade Monsters was scheduled to close escrow on the 50-year-old skating rink on June 1, marking the “beginning of an exciting new chapter for one of the area’s most recognizable entertainment destinations.”
Sunrise Rollerland features the fourth largest roller skating rink floor in the world and has remained under the original family’s ownership and operation since it first opened in the early 1970s.
The transaction included both the operating business and a 26,736-square-foot entertainment facility situated on a 2.82-acre parcel directly behind Sunrise Mall, a May 29 media release said.
The incoming entertainment company will maintain the skating rink and add hundreds of arcade games inside, Wood said, adding that the company plans to update the interior with more equipment and make everything more modern and “hip.” Wood said he anticipates Arcade Monsters could be ready to open within one to two months.
Over a year ago, the Neutz family who owned Sunrise Rollerland announced their retirement and listed the property and business for sale as one entity. The roller rink’s last skating session was held on March 15 and drew hundreds of people from the last five decades to the rink for one last roll.
While the former roller rink was on the market, Wood said the property attracted significant interest, both from those who wanted to keep it a skating rink and those who wanted to utilize the site in other ways.
This marks a third acquisition for Arcade Monsters in California, which has been expanding throughout the state, with another 28,000-square-foot facility recently purchased by the entertainment company in Murrieta, California, for $5.9 million in September 2025. The purchase was also of a former skating rink called Epic Skate Center in Riverside County. The arcade company also owns another smaller property in San Diego and several in Florida.
Arcade Monsters is known for its “immersive arcade, gaming, and family entertainment concepts,” the media release said. Wood called Arcade Monsters an “exciting new ownership group with a vision for the future.”
In Murietta. Arcade Monsters charges $29.99 per person for unlimited skating and arcade play without reentry and $39.99 per person for unlimited skating and arcade play with re-entry included. ID cards are required upon reentry. In San Diego and other locations in Florida that do not offer a skating rink, the cost averages $15-$25 per person for unlimited arcade play without reentry and $20-$35 per person for unlimited play with reentry, depending on location.
“Sunrise Rollerland has been a beloved institution for generations, and Arcade Monsters brings the creativity, energy, and operational experience to continue its legacy while introducing new entertainment concepts for future generations,” Wood said.
The sale of one of Citrus Heights’ oldest businesses to Arcade Monsters comes in the midst of plans to revitalize the Sunrise Mall property. Recently, Ethan Conrad Properties, which owns 21 acres on the south side of Sunrise Mall, announced a lease had been negotiated and signed with Slick City Action Park for two stories of the former Sears building. The indoor slide park company plans to fill the building with a two-story indoor slide park designed to attract people of all ages.
In March, the city announced an Economic Development and Participation Agreement with sports venue developers The Mettle Shop, which plans to bring a major sports complex to the Sunrise Mall site. The Sunrise Sports Center would fill the site of the former Macy’s Men’s building and bring two NHL-sized ice rinks, as well as turf fields and a 4,000-seat stadium designed to host major events.
Related: ‘We have a lot of work left to do.’ What happens next with Sunrise Mall? – Citrus Heights Sentinel
The city and Citrus Heights City Council have also been advancing a Sunrise Tomorrow Specific Plan, which was approved in 2021, that serves as a major development guide for the Sunrise Mall property. The Specific Plan serves as a vision to redevelop the land into a mixed-use regional destination with housing, retail, entertainment, office, and community gathering spaces.
The city does not own Sunrise Mall, but a new buyer is in the process of acquiring the majority of the property from Namdar Realty Group. No sale of Sunrise Mall has been announced.
